Who is Safiya Nygaard?
| Full Name | Safiya Jaffer Nygaard |
| Relationship Status | Married to Tyler Williams |
| About | Safiya Nygaard is a YouTuber known for her experimental beauty and fashion content. She tests bizarre products, mixes every makeup product together, and creates unique fashion experiments. Her analytical and entertaining approach has earned her a devoted following. |
| Age | 32 years old (as of 2026) |
| Birthday | July 16, 1992 |
| Place of Birth | Chicago, Illinois, USA |
| Current Residence | Los Angeles, California, USA |
| Early Career | Worked at BuzzFeed as video producer for Ladylike series (2015-2017). Left to start her own YouTube channel full-time. |
| Breakthrough Moment | Her ‘I Mixed Every [Brand] Product Together’ series went viral in 2017-2018, establishing her independent YouTube career. |
| Notable Projects | YouTube experimental content, Fiends by Safiya Nygaard lipstick collection, fashion and beauty experiments, podcast with husband Tyler. |
| Major Achievements | 10+ million YouTube subscribers, successful lipstick collection launch, Streamy Award nominations, consistently viral videos. |
| Net Worth | Estimated $6-10 million (as of 2026) |
| Estimated Monthly Income | Estimated $250K-500K per month from YouTube ad revenue, merchandise, and brand partnerships |
| TikTok Stats | 3+ million followers |
| Instagram Stats | 2+ million followers |
| YouTube Stats | 10+ million subscribers with billions of total views |
| Fun Facts | • Former BuzzFeed producer • Mixes entire makeup collections together • Married to her video editor Tyler • Stanford graduate • Known for thorough research |
| Most Viral Content | Mixing every makeup product together, wearing ridiculous fashion pieces for a week, testing weird products from wish.com. |
| Best Advice | “Don’t be afraid to try new things and experiment. Sometimes the weirdest ideas make the best content.” |
| Social Media Profiles | • YouTube: @safiya • Instagram: @safiyany • TikTok: @safiyany • Twitter: @safiyajn |
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