Jordan Matter
Inside Jordan Matter’s Life, Career & Net Worth
| Full Name | Jordan Matter |
| Jordan Matter Wife | Lauren Boyer |
| About |
Jordan Matter is a New York Times bestselling author, photographer, and YouTube creator best known for his viral dance photography and challenge-style content featuring dancers, gymnasts, and his daughter Salish Matter. He blends visual storytelling with family-friendly entertainment.
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| Age | 58 (as of 2025) |
| Birthday | October 6, 1966 |
| Place of Birth | New York City, New York, USA |
| Current Residence | Los Angeles, California, USA |
| Nationality | American |
| Ethnicity | White / Caucasian |
| Family | Daughter: Salish Matter; Son: Hudson Matter (photographer); Wife: Lauren Boyer |
| Education | Background in acting and visual arts; trained as a portrait photographer |
| Early Career | Started as an actor and transitioned to photography; gained recognition through unique movement-based portraiture |
| Entrepreneurial Journey | Built a photography empire before launching a family-friendly YouTube brand with challenges, dance visuals, and collaborations |
| Projects | 1. YouTube – Jordan Matter 2. “10-Minute Photo Challenge” series 3. NYT Bestseller: Dancers Among Us and Born to Dance |
| Achievements | Over 20M subscribers on YouTube; hundreds of viral videos; bestselling author; worked with NBC, Today Show, and Dance Moms stars |
| Before Fame | Was a portrait photographer featured in galleries and exhibitions before going viral on YouTube |
| Media Ventures | Runs a top-tier YouTube channel focused on challenges, dances, family vlogs, and viral trends; frequent use of cinematic visuals |
| Publications | Dancers Among Us, Born to Dance (NYT Bestsellers), Athletes Among Us |
| Awards | Bestseller rankings and digital creator accolades, though no formal awards listed |
| Current Ventures | Expanding YouTube franchise with Salish Matter and cross-collaborations with other creators |
| Investments | None publicly known |
| Failed Opportunities | None notable; steady growth since photography to YouTube transition |
| Fun Facts | Grandfather was a successful photographer; Jordan originally resisted YouTube but found his stride through dance-focused content |
| Most Viral Content | “She Handstands Everywhere We Go!” – Over 80M views |
| Best Advice | “You can create beautiful moments anywhere — all you need is passion and a lens.” |
| Lesser-Known Facets | Occasionally mentors young photographers and creators; has also done commercial work for brands like Nikon |
| Quotes | “The best photos happen in the moments between poses.” |
| Close Friends | Collaborates frequently with Nidal Wonder, Harper Zilmer, and his daughter Salish |
| Public Perception | Highly respected for creating family-friendly content; admired for his creative vision and wholesome father-daughter content |
| Net Worth | Estimated $5–7 million (2025) |
| Monthly Income (Est.) | $60K–$100K/month, mostly via YouTube, sponsorships, and book royalties |
| Business Model | Ad revenue from YouTube, sponsored videos, books, merch, and brand deals |
| Courses / Products | Photography books and merch; no official courses |
| YouTube Presence | Jordan Matter – 20M+ subs, 4B+ views |
| Top 5 Tweets / Threads | Not highly active on Twitter; uses YouTube and Instagram as primary channels |
| Email Newsletter Subscribers | Not publicly listed |
| Public Speaking Engagements | Featured speaker at photography expos, schools, and creator conferences |
| Mentorship Style | Inspires through storytelling and behind-the-scenes coaching, especially for youth creators |
| What Fans Say About Them on Reddit and Other Platforms | Loved for being a “super dad” and creative genius. Reddit and YouTube comment sections praise him for wholesome content and professional editing. |
| How You Can Impress Them, If You Ever Want To | Be fearless on camera, bring high energy, be respectful of the family vibe, and have a creative idea ready |
| Who is Jordan Matter? | A bestselling author and YouTube creator known for dance photography and challenge videos featuring his daughter Salish. |
| How old is Jordan Matter? | He is 58 years old (as of 2025), born October 6, 1966. |
| What books has Jordan Matter written? | He authored Dancers Among Us, Born to Dance, and Athletes Among Us. |
| Is Jordan Matter Salish’s dad? | Yes, Salish Matter is his daughter and co-star in many of his YouTube videos. |
| What is Jordan Matter’s YouTube channel? | His official YouTube is @jordanmatter with 20M+ subscribers. |
| Social Media Profiles | Instagram YouTube Wikipedia |