Codie Sanchez
Codie Sanchez Bio
| Full Name | Codie Sanchez |
| Age | 37 (as of 2025) |
| Date of Birth | August 23, 1987 |
| Place of Birth | Phoenix, Arizona, USA |
| Current Residence | Austin, Texas |
| Nationality | American |
| Ethnicity | Latina (Mexican-American descent) |
| Family | Married to Jose Caballer (entrepreneur and designer) |
| Education | B.A. in Journalism – Arizona State University; MBA – Georgetown University; Finance & International Business – ESADE Business School, Spain |
| Early Career | Started as a journalist covering human trafficking and narcotics, then transitioned into finance (LatAm investment banking and PE) |
| Entrepreneurial Journey | Left Wall Street to buy “boring businesses”; built a personal brand around helping people achieve financial freedom via “contrarian thinking” |
| Projects | Contrarian Thinking (media platform), Unconventional Acquisitions (course platform), host of “Contrarian Cashflow” |
| Achievements | Built an 8-figure portfolio of small businesses; 1M+ followers across platforms; Forbes & WSJ featured |
| Media Ventures | “Contrarian Thinking” newsletter & podcast; frequent guest on business podcasts (e.g., My First Million) |
| Publications | Writes on Medium, Substack (Contrarian Thinking); no full-length books yet |
| Awards | Named by Entrepreneur & Forbes in top business influencer lists |
| Current Ventures | CEO of Contrarian Thinking & partner at Unconventional Acquisitions |
| Investments | Invests in laundromats, car washes, vending machine routes, media businesses, and more |
| Failed Opportunities | Spoke about businesses she exited or failed, including misjudged partnerships and overleveraging |
| Fun Facts | Was a financial news anchor in her early 20s; speaks fluent Spanish |
| Most Viral Content | Her tweet/thread: “You’re not broke. You’re just boring.” got 20M+ impressions |
| Best Advice | “Money buys options. Not happiness, but freedom.” |
| Lesser-Known Facets | She did undercover reporting in Mexico on human trafficking early in her career |
| Quotes | “Build boring businesses, not fancy startups.” |
| Close Friends | Collaborates with Shaan Puri, Sam Parr, Codie Kling, Justin Welsh |
| Public Perception | Seen as bold, no-BS financial educator with a practical playbook for wealth |
| Net Worth | Estimated $30 million |
| Monthly Income (Est.) | $300,000+ (from media, acquisitions, courses, speaking) |
| Business Model | Media-driven lead generation → Courses + SaaS → Business acquisition and flips |
| Courses / Products | Unconventional Acquisitions (course), newsletter, paid community |
| YouTube Presence | Codie Sanchez YouTube – 400K+ subscribers |