The Money Talk
Alix Earle went from college student to multi-millionaire in under 3 years. With a net worth estimated at $20 million, this TikTok sensation turned every “Get Ready With Me” video into cold hard cash.
According to Forbes, she earned $8 million in 2024 alone. But here’s where it gets crazy: Alix charges $450,000 for a SINGLE Instagram Story and between $250,000-$350,000 per TikTok post. That’s more than most people make in a decade—for one post.
Her secret sauce? The “Alix Earle Effect.” Whatever she mentions—lip liner, tanning drops, outfits—sells out within HOURS. Brands literally throw money at her because she has that rare power: people trust her recommendations.
Beyond sponsored content, Alix invested in Poppi (the prebiotic soda brand that PepsiCo acquired for $1.95 BILLION in 2025) and SipMargs (canned cocktails). She took equity instead of cash upfront—a move that made her even richer when Poppi sold.
The Breakup Drama
Alix and Houston Texans wide receiver Braxton Berrios called it quits in December 2025 after two years together. They met at a Miami party in February 2023, and Braxton asked her on their first date—a helicopter ride over Miami. Romantic, right?
But before they even went public, drama erupted. Braxton had just broken up with Sophia Culpo (sister of Miss Universe Olivia Culpo), and Sophia accused Alix of being a homewrecker. The internet went WILD.
Alix denied it 110 times (her words), saying she checked “all the receipts” and Braxton was single when they started dating. They finally made it official in November 2023 at an ESPYs red carpet appearance.
Fast forward to April 2025: they moved in together in Miami. But by the finale of Dancing With the Stars in November 2025, Braxton was nowhere to be seen. Two weeks later? Breakup confirmed.
In January 2026, Alix posted a tearful TikTok admitting she’s struggling with being single. “I’ve just always had boyfriends,” she cried. “Being alone is so weird.” Then she was spotted dancing with Tom Brady on New Year’s Eve in St. Barths, sparking new romance rumors.
Rich Girl Background
Unlike most influencers, Alix comes from serious money. Her dad, Thomas “TJ” Earle, owns a New Jersey construction company pulling in $337.4 million in annual revenue.
Her parents divorced in 2013 after her dad had an affair with Ashley Dupré—yes, THAT Ashley Dupré who was caught in the Eliot Spitzer scandal (former NY Governor’s call girl). Her dad married Ashley, making her Alix’s stepmom. Talk about family drama.
Alix graduated from University of Miami in 2023 with a marketing degree. She even created a scholarship there for women studying business.
The Veneer Regret
In one of her most vulnerable TikToks, Alix broke down crying about getting veneers—calling it one of her biggest regrets.
She wanted to fix just TWO front teeth that looked shorter after Invisalign. But the dentist convinced her to get 10 veneers. “I regretted it right away,” she sobbed. “I had such good teeth and now I have to keep up with this for the rest of my life.”
The drama? She cracked a veneer while talking to Kate Hudson on a cruise. Had to file it down with a NAIL FILE in her bathroom.
Her advice to fans: “Don’t follow my lead on this one. Embrace your natural teeth.”
The Acne Struggles
Alix’s entire TikTok fame started with her being REAL about acne. In 2022, she posted a video showing her face covered in breakouts, then transforming into full glam. It went mega-viral.
She’s been open about struggling with severe acne since middle school and using makeup as her “safe space.” In April 2025, she went makeup-free for three days in NYC after a dermatologist visit—posting raw photos of her skin.
“I was petrified,” she admitted. “But I realized no one cared or noticed.”
That authenticity is why Gen Z obsesses over her.
Dancing With the Stars
In Fall 2025, Alix competed on Dancing With the Stars Season 34 with pro partner Valentin Chmerkovskiy. She made it all the way to the FINALE and came in second place (runner-up), losing to Robert Irwin.
Cast members earn $125,000 just for appearing, plus weekly bonuses. Not bad for learning to cha-cha.
The Empire
- 7.5 million TikTok followers
- 4.4 million Instagram followers
- Hot Mess podcast (hit #1 on Spotify, beating Joe Rogan)
- Sports Illustrated Swimsuit first-ever digital cover model (2024)
- Brand deals: Poppi, Carl’s Jr., Revolve, Rare Beauty, Rhode Skin, Tarte
She also sold $800,000 worth of podcast merch in just THREE DAYS.
Quick Facts
- Age: 24 years old (Born December 16, 2000)
- Real Name: Alix Ashley Earle
- Net Worth: $20 Million (2025)
- Relationship Status: Single (Split December 2025)
- Birthday: December 16, 2000
- Hometown: Monmouth County, New Jersey
- College: University of Miami (Marketing, 2023)
- Lives: Miami, Florida
- Height: 5’6″
Last Updated: February 2026
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